The primary objectives of this initiative are as follows:
The primary goal is to establish and grow a highly engaged and quality-driven Injective community, initially based on Facebook. The focus is on acquiring genuine, qualified users who are aligned with Injective’s mission, rather than achieving a high member count. Our target is to onboard a few hundred to low thousands of active, authentic members within the community over a three-month period.
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This initiative will replace the existing university program, with a redefined focus on community management and growth. Through targeted content, personalized engagement strategies, and rewards tailored to meaningful participation, the Injective community will attract individuals genuinely interested in the platform’s offerings.
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Key Deliverables:
Sample of FB community setup with headers, group rules, and other pre-requisites to build a healthy community
Objective: To establish a welcoming and organized Facebook community that serves as the primary hub for Philippine Injective users.
Why It's Important: A well-structured community foundation is crucial for sustainable growth and engagement. Having clear guidelines, roles, and content structure from day one ensures consistency and helps maintain quality as the community scales.
Key Setup Elements:
Sample of community support and welcome system for Social Media Marketing Philippines where new community members are welcomed with free resources
Objective: To simplify the onboarding process for new users and ensure they have the support needed to explore Injective’s platform confidently.
Why It’s Important: For many Filipinos, blockchain can seem intimidating. Providing clear, step-by-step guides and accessible support reduces friction and frustration, creating a smoother entry point into the Injective ecosystem. Positive first experiences are crucial for long-term engagement and advocacy.
Sample Content Ideas:
Objective: To ensure community members understand Injective’s purpose, features, and benefits, making it accessible even for those new to blockchain or DeFi.
Why It’s Important: Education builds trust and lowers the barrier for adoption. Many Filipinos are still unfamiliar with advanced Web3 concepts like DeFi or derivatives. Clear, localized content helps demystify these topics and positions Injective as an approachable and valuable tool for financial empowerment.
Sample Content Ideas:
Objective: To create an interactive and inclusive space where members feel valued, motivated, and excited to contribute to the community.
Why It’s Important: Engaged communities are the foundation of any successful Web3 brand. By fostering strong connections, the Philippine Injective community will thrive as a supportive ecosystem, driving user retention and word-of-mouth advocacy. Building engagement also amplifies user loyalty and Injective's visibility.
Sample Content Ideas:
Objective: To establish Injective as a relevant player in the Philippine crypto scene by aligning with current events, regulations, and cultural trends.
Why It’s Important: Localized content resonates more deeply with Filipino users, making the brand feel accessible and in touch with their realities. Tying Injective’s offerings to news and trends provides context, keeps the community informed, and highlights the platform’s relevance in the fast-moving Web3 landscape.
Sample Content Ideas:
Objective: To empower Filipinos by educating them on financial opportunities through DeFi, tokenization, and trading on Injective.
Why It’s Important: In a country with a high unbanked population and growing interest in alternative financial systems, Injective can position itself as a solution for financial inclusion. This pillar supports long-term adoption by showing how Injective can be a tool for achieving personal and financial goals.
Sample Content Ideas: